Good or Bad Strategy?

Good or Bad Strategy

How do you know your strategy is good or bad? In this article we cover a few yet quite important tools for keeping yourself in check. There are  essentially three check points that Richard Rumelt 2011, called “the kernel of good strategy”. Kernel refers to “the central most important part of something”  Oxford. Firstly, the diagnosis of the situation or challenge at hand. Secondly the creation or identification of a guiding policy for dealing with the critical difficulties, and finally a set of coherent actions. Let’s unpack them one by one. Continue reading → Good or Bad Strategy?

Lead Generation through Blogging

Lead Generation – An Introduction

Lead Generation through Blogging -Blogging is important for lead generation
Blogging is important for lead generation

One of the ways of improving your business website’s effectiveness, be it for lead generation, sales improvement or brand awareness, is by regularly blogging about the questions that your customers are curious about.  Curiously, this happens to be in line with the old adage of giving in order to receive. “The best way to have in abundance is to give in essence. There is great possession in charity.”  Adewale Osunsakin.

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What is your unique selling proposition?

Introduction to Unique Selling Proposition

unique selling proposition
The different pebbles represent unique selling proposition of different products and services

There is overwhelming agreement in marketing literature that most of the businesses that fail, do so  because they fail to identify their unique selling proposition and send marketing messages about this to their customers and prospects. This applies to all businesses, big or small, and generic or niched.

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What is your competitive advantage? Let’s help you break this monster down

Competitive Advantage In this article we ask questions about your business strategy. Contrary to popular belief this can be very basic and intuitive questions that business owners should be asking themselves already. Blame it on the academics who are guilty of creating this fuzzy mystery around strategy. Strategy has been complicated by all sorts of models that offer nothing significantly different from what is covered in this article.

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Why You Need to be Online

Digital Marketing, Seo, Google, Emarketing, Sem, Serp
Digital Marketing in Action

When done smartly, your online marketing plan will integrate seamlessly with your traditional tactics, won’t cost a fortune and will expose you to a market that you had previously been invisible to. Here are six more reasons why you should be online:

  1. Your market and competitors are already there. If you market and sell products or services to a middle-class clientele, you need to extend your strategy

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